Madison Avenue Ideas. Capitol Street Rates.
For over 20 years, I’ve polished my skills as a writer and creative director, gaining valuable experience at advertising and marketing firms in the Midwest. Today, I work as a freelance writer for a wide variety of St. Louis-area and nationwide advertising agencies, creating print campaigns, web sites, direct mail programs, brochures, sales promotion, radio and television spots, email blasts, editorial content, and much more.
With family living in Charleston, I am in town periodically and am interested in providing your agency with the benefits of an "on-staff" writer without the unnecessary overhead. The nationwide marketing groups I work with compliment me on my ability to create concepts and copy that are impactful and budget friendly. Best of all, whether I'm working on your premises, at a table in Ellen's Ice Cream shop, or in my home office in St. Louis, today's age of technology makes me instantly accessible - and virtually yours - even at a moment's notice.
I've included a few brief examples of my work below (click on any image to see a full-size version). To review my complete portfolio or to contact me regarding an assignment, call or email today.
Jeff Roberts Ink™ • 314.324.1271 • jeffrobertsink@yahoo.com
SAMPLE PORTFOLIO
Soil Sherpas™
A fun, high-image name treatment I recently created for an environmental group . I specialize in product and organizational naming and tagline projects.
Quantum Leap Skydiving Print
This ad prompts readers to live life to the fullest while they still can. It only requires that they have the courage to take the first step – from 10,000 feet. (P.S. I did this one in trade – for a free jump.)
Missouri Film Commission Print
One of a series of ads that illustrates the point that when you shoot your film in Missouri, you’ll have money left over for really important things – like a good scriptwriter!
Pirelli Outdoor
“Desirable Attire” set the racy, stylish tone for this outdoor board that effectively caught the attention of passing motorists (probably driving on far inferior tires).
A-B Table Tents
One in a series of sports-related table tents that encouraged bar patrons to drink smart and choose a designated driver, in a fun, non-threatening manner.
True Fitness Web Site (www.truefitness.com)Whether you’re an Ironman™ triathlete in heavy training or a weekend warrior looking to shed a few pounds, this motivational web site provides helpful information to determine which True Fitness treadmill, elliptical machine or spinning bike will help you reach your goals.
Vickers Technology Brochure
A representation of my technical writing skills, this brochure highlights technology that allows users to simply and efficiently program industrial steel cutting machines.
Grayson County HealthPlex Capital CampaignThis brochure helped to successfully raise capital for a community healthplex facility in Tennessee. I specialize in creating collateral materials that convey financial viability, including annual reports and capital campaign brochures.
DEMA Print Ad
Who says business-to-business advertising has to be unexpected and boring? When the client said he was on a tight budget and wanted to simply show a photo of an industrial car wash bowl, I talked a fellow writer into donating his modeling services and created this ad that helped to greatly increase product awareness - and sales.
